Customer experience is the chief contributor to a thriving retail business. According to market experts at Zedpack, a leading packaging solutions provider, it is almost impossible for retail businesses to flourish without providing an adequate customer satisfaction and experience.

However, customer experience and satisfaction is not limited to the closed environment of your store. When customers walk out of that exit door, they carry an experience with them. And believe it or not, customers serve as live publicity medium, as compared to paid advertisement campaigns.

Now, the question arises: How could you possibly benefit from your customers? Experts at leading packaging companies believe that customer satisfaction and experience play an important role in forming a positive opinion about your retail chain. Customized shopping bags can be used as a great tool for building a positive perception.
Several consumer surveys show that shopping bags tend to have a great influence over the general brand perception, as well as buying decisions. Ever wondered why? Well, the answer is quite simple. Consumers continue to judge a book by its cover. It may sound outright infuriating and against all logic in the world, but that’s the bitter truth.
Luring customers is just one of the many wonders good packaging is capable of doing. However, some of the primary benefits include:

1. A personal touch
Shopping bags are just as important as the product. A color palette, material and imprint of your choice provide your shopping bags with a personal touch. The bag is directly associated with your retail business, and hence is able to work wonders, building a positive public perception.

2. Walking billboards
According to market experts at Zedpack, eye-catching shopping bags and packaging actually serves as walking billboards for retail business. Hand out a customized shopping bag to your customer, and he/she will surely publicize your business among people.

3. Operational efficiency
Believe it or not, shopping bags also give a glimpse of your excellent operational efficiency to your customers. How? First, they are easy to store since take up minimal storage space. They can easily be tucked away for easy packaging of purchase. The customer service representatives can easily open and pack goods in a shopping bag, and save some precious time during each purchase. Eventually, faster checkouts = happier customers.

Industry experts at Zedpack Private Limited are of the opinion that customized shopping bags and packaging hold endless possibilities for the growth of a retail business. “They are no ordinary bags, rather statement pieces. And just like the fashion industry, the packaging industry also evolved with changing trends,” quipped the company’s MD Rajesh Aggarwal.

According to Mr Aggarwal, Year 2018 will bring about significant changes in the current design trends of customized shopping bags and packaging. “As millenials take over the world by storm, they are changing the existing dynamics of every industry. A lot of things which were ‘in’ during 2017 will be shown the door by new, emerging designs,” she further elaborated.

Year 2018 will bid adieu to over-cluttered designs, small typography, familiar packaging and loud, hyper-masculine designs. Industry experts predict the forthcoming year to be more favorable towards simple, minimalistic and elegant designs. Soothing pastel shades and soft edges, often stereotyped as ‘feminine’, will take over the shelves next year,” suggest experts at Zedpack, a leading packaging company.

Attractive retail packaging holds great power over the customers’ minds. An otherwise ‘meh’ shopping experience can easily be turned into a real ‘yay’ experience with the help of this powerful tool. Providing your customers with ‘wow’ packaging is bound to reward you with ‘big’ sales.

Industry experts at Zedpack believe that an investment in designer shopping is actually an investment in the continued marketing for your retail business. Shopping bags and packaging materials are the only things that leave with the customers (apart from the goods they purchased) once they exit your store. The journey of a shopping bag, once out of the store, guarantees brand exposure in an unprecedented way.

The bottom line: Your packaging and shopping bags are more than mere transportation medium. A small investment in customized packaging solutions is a sure-shot way to cut down on marketing expenditures, while building positive perception about your business among your customers.

Leave a Reply

Your email address will not be published. Required fields are marked *