Android And iOS Users: Is There A Difference
|Date Added: March 16, 2014 10:57:00 AM|
While we can occasionally read articles on tech blogs about ''how and why I dropped iOS in favor of Android'' (or vice versa), in many cases people tend to stick to the platform of their choice. As for software/startup owners, iOS is preferred over Android as the primary platform for development. As for software developers, you cannot tell for sure. Some people love the smoothness of iOS, some love the customizability of Android. We'd like to point out some general differences between average users of Android and iOS. Or maybe it's just the way we perceive them?
The King Of Brand Loyalty
Apple doesn't offer too much choice for users, but strives to offer the best. Since Apple products are considered fashion statements, it's not hard to explain why they rank the highest at customer satisfaction and brand loyalty, the fact consistently repeated at Apple keynotes. Keeping the image of the brand and the quality of devices is equally important for Apple. Their users are more engaged, they spend more time in apps, and averagely about 80% of iPhone users previously owned an iPhone. The fragmented Android simply cannot reach this consistency.
The reason is, Google was a bit late with what Apple had from the very beginning. Apple is not just shiny devices, its strength is the near-perfect user experience and balanced interaction between hardware and software. Google is trying to catch up with its Nexus, but the gap remains considerable. Same goes for Microsoft and its colorful and recognizable Lumia hardware.
Hunting For Free Apps
iOS user: "99 cents? No-brainer!"
That's a great illustration of ''the main difference between Android and iOS users'', according to Mashable.
This can be partly explained by the stats that iOS users tend to have bigger incomes, so they are able to afford being Apple fanboys and fangirls. But that's just owing to a huge number of cheap Android devices: high-end Android smartphones are quite comparable with the latest iPhones pricewise. Maybe another reason is that there are so many free apps on Google Play, and many of the most successful ones were deliberately provided by Google. An out-of-the-box Android is ready to use with all the preinstalled apps, unlike the iPhone, where you'll start with a clean device and Apple ID to access the App Store. Android owners have no choice but to get used to the everpresent 'free'.
Android fans like changes, they are by no means less creative than Apple's, and they know how to make their devices suit them perfectly. This makes Android phones something more than 'a perfect device for geeks'. Haters of fragmentation may easily go for a Nexus.
What Is There For Software Owners?
The abovementioned differences took part in forming the current state of things: iOS is a priority in software development, and its users are more open to payments. If the software is initially free and presupposes gathering a user base and monetizing in another way (say, freemium), iOS still is the highly engaging winner. Despite the huge share of Android, iPhones are generally popular with more affluent users, who are ready to make various purchases with their smartphones. Yet getting to App Store is way harder than to Google Play, and that's how the quantity of apps on these two stores is roughly equal.
Here we can underline that software owners must fully identify the users they are targeting. Among other facts, Android users get the most from the customizable nature of their phones, while iOS users appreciate the simplicity and the superior experience provided by iDevices, never having to bother about their 'limitations'. BlackBerry once was the enterprise champ - now Apple has taken the throne, and Android is simply unable to beat the consistency of iOS, which makes it perfect for corporate use. And brands? Brands might eventually embrace both of them to get the needed recognition.
Anyway, if each of us was asked why we love the mobile OS we use, each would have their own explanations, used-to-its, needs, and preferences, which cannot be fully generalized. And the task of software owners is to handle their projects to creative and professional contractors, who must create polished experience, which as well drastically differs for each of these two platforms.